Everything you receive, listed up front
No surprise appendices and no undocumented figures. Here is the exact shape of what comes back when a piece of work is finished.
One structure, every time
Reports follow the same order so you can navigate a new one without instructions.
- A written report with a clear structure: question — sources — findings — open questions
- Comparison tables where options are being weighed
- An assumptions log listing every judgement we made
- A source list for each figure used
- One review round after delivery
Four sections, and why each one exists
1. The question
A plain statement of what was asked, in the terms we agreed at scoping.
2. Sources
Where every figure came from, so you can check our work independently.
3. Findings
What the information shows, including where it is incomplete or contradictory.
4. Open questions
What could not be settled from available information, stated as a list.
Every judgement, written down
You should be able to disagree with a line, not a whole report
Research always involves choices: which figures are comparable, where a market boundary sits, what counts as a direct competitor. Those choices are recorded as they are made.
The assumptions log is what lets you take one finding, check the reasoning behind it, and decide for yourself whether you accept it.
- Each assumption stated in one sentence
- The reason it was made, alongside it
- What would change if the assumption were wrong
- Kept separate from the findings themselves
Tell us what you are weighing up
Send a short description of the opportunity and the decision in front of you. We will come back with a scoping brief that says what we would research, which sources we would use and what it would cost.